Demonstration and Communication of Net Positive

Net Positive Corporate Toolkit

Case Study Guidance

Net Positive Corporate Toolkit

The NPP aims to help companies and systems transform through net positive, delivering business and sustainability benefits. To that end, we have developed a set of resources and tools to support companies in committing to and implementing net positive.


Net Positive Case Study Guidance: Communication

The Net Positive Case Study Guidance provides companies with a clear protocol to:

  • Demonstrate the application of Net Positive ambitions and commitments in an impact oriented, aligned and accessible manner.

  • Communicate and promote the value of net positive both internally and externally to catalyze collaboration and action.


Net Positive Case Study Guidance: Why Develop a Case Study?

Net positive case studies can support your business to:

  • Measure and report against corporate commitments and goals.

  • Highlight examples of sustainability leadership and impact.

  • Increase employee engagement, awareness on net positive and understanding of individual contributions.

  • Support the business case for sustainability and demonstrate wider business value.

  • Support specific business development efforts, e.g. fulfil customer or regulatory


  • Enable replication and scalability of NP solutions, not just tell a good story.

  • Support communication to the public on the purpose of NP.


Net Positive Case Study Guidance: How to Use This Guidance

This case study guidance provides:

  • A clear and consistent protocol of how to describe a net positive-related case study that is applicable across industries, sectors and material issues, as agreed by the Net Positive Project.

  • An articulation of the key elements of a net positive-related case study based on the latest thought leadership and net positive examples.

  • Clear references and links to further guidance on the net positive principles and methodology where relevant.

This case study guidance does not provide:

  • A certification or endorsement of a company’s net positive case study, project or impact.

  • Specific guidance on the narrative around net positive. Case studies should be written in the ‘voice’ of the company or companies involved.

  • Prescriptive disclosure guidance on a topic by topic basis.


Net Positive Case Study Guidance: What is a Net Positive-Related Case Study?

A net positive case-related study should:

  • Be output and outcome-oriented and go beyond a description of general net positive aspirations, strategies, or principles to apply that perspective to a particular quantitative study.

  • Contribute to an organization’s understanding of some element of footprint or handprint in relation to the application of net positive concepts – but it does not need to contain both within the individual case study.

  • Align with and advance the net positive principles and the work of the NPP methodology workstream.

  • Include the context, parameters, methodology, findings and outcomes of the study (see next section).

  • Describe the methodology used to conduct the study, including key inputs and quantitative impacts and organizational outcomes.


Net Positive Case Study Guidance: Case Study Typologies

While case studies do not need to fit a prescriptive type, they do need to describe NP application. The below lists case study typologies for consideration to support in framing your case study. These case study types do not necessarily indicate their subjects are “net positive”, rather that the study contributes to an organization’s understanding of its impacts related to net positive.

Product Case Study Shows contributions to NP outcomes related to a product lifecycle for a material impact(s).
Service Case Study Shows how the use of a service may contribute to NP outcomes for the providers/users material impact(s).
Organization Case Study Demonstrates contributions to organization-level NP outcomes, e.g. by aggregating product/service material impact(s) throughout or in part of the value chain.
System Case Study Shows contributions to NP outcomes for a sector/geography/value chain by demonstrating the interrelations of relevant stakeholders and material impact(s).

Net Positive Case Study Guidance: What are Key Elements of a NP Case Study?

As a minimum, a NP case study should cover the following categories and include a description of the listed elements. These are covered in more detail in the subsequent slides.

Category Key element
  • Corporate Commitments Framing
  • The Business Case for Action
  • Transparency on Net Positive Maturity
  • Defining Scope
  • Impact Type & Materiality
  • Key Players
  • Shared Credit/ Responsibility
  • Verification
Impact & Measurement Methodology
  • Inputs & Analysis
  • Negative Impacts
  • Regenerative
  • Findings & Impacts
  • Corporate Outcomes
  • Impact Relation to Systems
  • Lessons Learned

Net Positive Case Study Guidance: Clarifying the CONTEXT

Key Element Content Key Questions Answered
Corporate Commitments Framing
  • The corporate and/or project NP commitments.
  • What are the company’s net positive ambitions and goals? - EXPECTED
  • Do these goals relate to material issues for the company’s value chain? - EXPECTED
  • How are these measured and in what timescales?- RECOMMENDED
  • What is the overall plan for achieving these goals? - RECOMMENDED
The Business Case for Action
  • The business motivations, e.g. benefits or value creation, of achieving NP and carrying out the case study (and its subject).
  • Why does the company have these NP commitments? What are the drivers/influencers of business action for NP? - EXPECTED
  • How do they add value to the business proposition? - RECOMMENDED
  • What is the specific business case for the case study and its subject? - EXPECTED
Transparency on NP Maturity
  • Materiality and rationale of the case study
  • How does this case study support progress against corporate or project-oriented net positive ambitions or goals? - EXPECTED
  • To what extent does this case study make a material contribution to the company’s understanding of its impacts in the priority areas? - EXPECTED

Net Positive Case Study Guidance: Articulating the PARAMETERS

Key Element Content Key Questions Answered
Defining Scope
  • Clear articulation of the subject, typology, and scope of the case study.
  • Define what is precisely being studied, and a high-level description of the relevant inputs, outputs, and outcomes (to be expanded in the methodology) - EXPECTED
  • Is the case study related to a product, service, company or system? - EXPECTED
  • Define the case study boundaries, what are the delimitations of the processes that are being assessed - EXPECTED
Impact Type & Materiality
  • Description of the focus area for case study impacts and demonstrating materiality.
  • What is the impact category (e.g. health, carbon) and how might it relate to other material impacts? - EXPECTED
  • Are the impacts addressed in the case study material social and/or environmental issues for the company, and its value chain? - EXPECTED
  • Is the process of determining materiality described or accessible by reference? - EXPECTED
Key Players
  • Key groups/stakeholders in creating the case study impact.
  • What partners did the company work with to deliver the case study impacts? - EXPECTED
  • Who was impacted by the case study topic? - RECOMMENDED
  • What other stakeholders were involved? - RECOMMENDED
Shared Credit/ Responsibility
  • Apportionment/attribution of • said impacts to the defined key players.
  • How are the outcomes / impacts of the case study apportioned and to whom? - EXPECTED
  • Information on any independent review
  • Has the case study or any components been independently reviewed, verified, or audited - RECOMMENDED

Net Positive Case Study Guidance: Demonstrating the METHODOLOGY and IMPACT

Key Element Content Key Questions Answered
Inputs & Analysis
  • Description of data inputs, analysis, and assumptions used in the case study
  • What is the methodology used for calculating impact? - EXPECTED
  • What assumptions were made, and what are the major limitations or areas of analytical uncertainty? - EXPECTED
  • What data was used and where does it come from? - EXPECTED
  • What analysis was conducted? - EXPECTED
  • What sampling techniques were used? - RECOMMENDED
Negative Impacts
  • Description of how the case study subject does not create irreversible losses and how any negative consequences are identified, planned for, and resolved.
  • How have potential negative consequences been identified? - EXPECTED
  • If there is a negative impact resulting from progress on positive impacts, how is this being managed and minimized - EXPECTED
  • How does the case study demonstrate that a positive impact on one material issue does not compensate for or, create negative impact on, another? - EXPECTED
  • Description of how the case study supports regenerative cycles in nature and society.
  • Can the case study prove that no aspect of the NP approach causes irreversible losses? - EXPECTED
  • How have positive, self replicating cycles been investigated? - RECOMMENDED
Findings & Impacts
  • Description of findings.
  • What are the quantified NP findings of the case study? - EXPECTED
  • Are the outputs/outcomes statistically significant? - RECOMMENDED

Net Positive Case Study Guidance: Sharing the OUTCOMES

Key Element Content Key Questions Answered
Corporate Outcomes
  • Description of how the case study impacts wider ambitions / commitments.
  • How does the case study progress against wider corporate ambitions and commitments, including those related to sustainability and business? - EXPECTED
  • How is this measured and demonstrated? - EXPECTED
Impact Relation to Systems
  • Description of the case study subject’s role in creating systems change.
  • How does the case study recognize interdependence and impact with broader systems beyond the company’s value chain, such as the social, environmental and economic systems? - RECOMMENDED
  • How does the case study acknowledge the dynamism of such systems? - RECOMMENDED
  • Does the case study utilize collaboration or lobbying with wider stakeholders for greater impact? - RECOMMENDED
Lessons Learned
  • Key lessons, challenges, and opportunities to take forward and share with others.
  • Are there any potential challenges or areas requiring further investigation? - EXPECTED
  • Are there any techniques or tips for what worked particularly well? - RECOMMENDED
  • What can other companies or stakeholders learn from this case study experience? - RECOMMENDED